Do you want to know one thing I’d really hate to do?
Create a dating app.
Firstly, you need £100K to develop it and get it off the ground. Then, even if the app gains traction, most apps are free so it’s difficult to make any money from it. Also despite new dating apps cropping up every day, very few of them actually gain a significant following. There’s not much you can do that can top the classic “swipe right, swipe left” model of Tinder, and the niche apps are great in theory but tend not to gain enough users for people to date successfully on them. However, a fairly new app has gained a fair bit of press, so I thought it was only right that I tested it out and gave it a review.
The dating app Hinge was created as an antidote to the “fuckboy” reputation that Tinder and other apps have gained. Billed as “The Relationship App” to provide “thoughtful dating for thoughtful people”, Hinge aims to provide a higher quality of user looking for a higher quality of relationship. But does the app live up to its hefty promises?
One of the first things that struck me about Hinge was how much I liked the user interface. It’s incredibly well-designed and easy to use- even the LOADING SCREEN is pretty. I also liked the way the profiles are set out. Instead of having to write a bio (which let’s face it, a lot of us struggle with), you can write your answers to your selection of three of their openers, which are things like “I’m actually legitimately bad at…”, and “My dream job if money didn’t matter”. You can then fill out your profile, where in addition to your job and age, you can also include factors such as religion, political views, family plans, and vices, which can help lead to better matches.
Unlike the standard dating app format, instead of simply swiping left or right, you have to either “like” one of their pictures or answers (they give you the option of adding a comment along with your like which can help initiate a conversation), or say no. You can filter people based on age, distance, height, ethnicity, and religion, and if you upgrade to the paid version you can also filter on children, family plans, education, politics, drinking, smoking, and drug use. In your inbox, it shows when it’s “your turn” to message, which is really handy if you have a busy lifestyle and struggle to cram in dating.
Although the interface was a lot better than most other dating apps I’ve tried, as with a lot of other smaller apps for some reason it’s more difficult to gain traction with the messaging and get dates from the app. And despite a lot of the features being helpful for those seeking out something more meaningful (for example more detailed profiles), there’s no way of controlling who uses the app and the barriers to entry are still pretty low so you’re likely to meet people with a mixture of intentions.
I’ll be honest: most apps I download I end up deleting after a while and reverting back to Tinder. But despite taking a bit longer to get a date, I did like concept and they layout of Hinge, and will definitely be adding it to my dating app repertoire.
Have you ever tried Hinge? What did you think? Let me know in the comments!